Welcome to The Store


CREATING CHANGE THROUGH CONNECTION

PARTNERING WITH THE TOP BRANDS IN THE WORLD THROUGH HAND KNITTING

Your brand and The KOCO Store

•  The Store is a marketplace on the KOCO website designed to help your brand sell the handknitted garments we make especially for you.

•  The Store brings together brands (such as yours) in one place to showcase the creativity and depth of feel, of handknitted garments.

•  The power of KOCO's work in India, coupled with your brand's unique reputation, make a compelling combination for all fashion wearers.

•  The KOCO store provides you a showcase and a partnership to make a difference. The value of handknitted garments, not only provides unique fashion, it also empowers knitters in the developing economy.

Working together to make a difference

•  By partnering with us, you can be part of a handknitting company with a conscience working to transform the lives of women in rural southern India.

•  As a certified B Corp we meet the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose. These attributes flow onto your brand.

•  We do this by teaching women in India to handknit, which gives them economic and social independence.

•  The more work we do for you, the more women we can employ.

Reach an audience committed to supporting Women

To ensure your success on the KOCO Store we have an extensive targeted advertising spend planned alongside content marketing. This means your brand connects meaningfully with our audience through a timely and relevant calendar of content that resonates.

Marketing initiatives:

•  Let our audience know who you are and what we stand for

•  Use e-commerce best practices on our Shopify store

•  Anticipate what customers are looking for and make sure it is easy to find

•  Inspire them with carefully curated content

•  Ensure customers feel good about your garments

•  Create advocates for your brand

How it works

•  We are happy to sell any number of the different styles we have made for your brand, including left over inventory from previous years.

•  We drive customers to the KOCO store through targeted social media advertising, newsletters to our data base, through Earth Collective, and via content marketing.

•  If one of your garments sells out on The Store, we reknit it as it is purchased by a customer. This means you won't need to keep extra stock on hand.

Nuts and bolts

•  After the customer purchases an item, KOCO emails the order to you. You will be responsible for fulfillment, delivery and any associated expenses.

•  Fulfillment to be done within two (2) working days of receiving the order.

•  Handknits Pty Ltd will retain 20% of all sales (excluding postage and freight).

•  After 1 month of being on the Store, a marketing fee will be charged as outlined below. The commitment is for nine months.

•  It is totally okay to be a part of our store and not pay any marketing fees. However, this means the promotion of your brand will be more limited as outlined in the Silver marketing package.

•  All marketing packages are exclusive of commission.

Marketing packages

Silver

  • Branded page on website
  • Link from KOCO Instagram to Store
  • Branded Instagram post

Gold

  • Branded page on website
  • Link from KOCO Instagram to Store
  • Branded Instagram post
  • Instagram story
  • Instagram ad
  • Branded Facebook post
  • Facebook story
  • Facebook ad
  • Banner ad on our newsletter
  • Content creation package:
  • •  1 article about your brand for KOCO website, plus promotion across our digital assets
  • •  1 newsletter insertion
  • •  Interview with founders
  • •  Use of your experts in articles (ad hoc)

Platinum

  • Branded page on website
  • Link from KOCO Instagram to Store
  • Branded Instagram post
  • Instagram story
  • Instagram ad
  • Branded Facebook post
  • Facebook story
  • Facebook ad
  • Banner ad on our newsletter
  • Content creation package:
  • •  2 article about your brand for KOCO website, plus promotion across our digital assets
  • •  2 newsletter insertion
  • •  Interview with founders
  • •  Use of your experts in articles (ad hoc)
  • •  Stop motion video of your garment being knitted
Sale

Unavailable

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